Sal Collaziano
Staff member
Filed under: Sedan, Marketing/Advertising, Technology, Infiniti, Design/Style, Luxury
As Infiniti continues to roll out its 2014 Q50, the luxury branch of Nissan is looking to the online luxury purveyors at Gilt to move a couple of special editions of the new luxury sedan. Infiniti has teamed with designers Thom Browne and Zac Posen to create a pair of unique Q50 models, as part of the sale.
The exterior of Browne's car is finished in nearly reflective chrome. Now, we'd love to hold that against him (it's a bit too Bieber), but we think the interior that includes the designer's signature red, white and blue stripes and sterling silver accents is a bit classier. Posen's Q50 is more subdued, with a shades that seem to blend into each other. This ombré look starts in a light silver matte up front before terminating in a glossy, dark gray in back. We know plenty about the appearance of these two cars, but we're kind of in the dark about which powertrain they feature.
Rather than just throw these up on the web and pocket the profits, Infiniti is doing it right. It'll donate proceeds from each car's $75,000 sale price to St. Jude Children's Research Hospital. As for the people that shell out $75K for the unique Q50s? Not only will they get a new vehicle, but they'll be gifted a $10,000 shopping spree on Gilt, along with a "style consultation."
This isn't the first time Infiniti has teamed up with Gilt. The automaker previously sold a half-price JX35 on the site in March 2012, which itself took the lead from Volkswagen, which sold a Jetta on the site in 2010 for just $5,995. The Q50 sale will be held on Thursday, December 12, 2013 at 12:00 PM Eastern on Gilt's Q50 microsite.Continue reading Infiniti to offer pair of designer Q50 sedans on Gilt.com
Infiniti to offer pair of designer Q50 sedans on Gilt.com originally appeared on Autoblog on Fri, 06 Sep 2013 14:30:00 EST. Please see our terms for use of feeds.
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As Infiniti continues to roll out its 2014 Q50, the luxury branch of Nissan is looking to the online luxury purveyors at Gilt to move a couple of special editions of the new luxury sedan. Infiniti has teamed with designers Thom Browne and Zac Posen to create a pair of unique Q50 models, as part of the sale.
The exterior of Browne's car is finished in nearly reflective chrome. Now, we'd love to hold that against him (it's a bit too Bieber), but we think the interior that includes the designer's signature red, white and blue stripes and sterling silver accents is a bit classier. Posen's Q50 is more subdued, with a shades that seem to blend into each other. This ombré look starts in a light silver matte up front before terminating in a glossy, dark gray in back. We know plenty about the appearance of these two cars, but we're kind of in the dark about which powertrain they feature.
Rather than just throw these up on the web and pocket the profits, Infiniti is doing it right. It'll donate proceeds from each car's $75,000 sale price to St. Jude Children's Research Hospital. As for the people that shell out $75K for the unique Q50s? Not only will they get a new vehicle, but they'll be gifted a $10,000 shopping spree on Gilt, along with a "style consultation."
This isn't the first time Infiniti has teamed up with Gilt. The automaker previously sold a half-price JX35 on the site in March 2012, which itself took the lead from Volkswagen, which sold a Jetta on the site in 2010 for just $5,995. The Q50 sale will be held on Thursday, December 12, 2013 at 12:00 PM Eastern on Gilt's Q50 microsite.Continue reading Infiniti to offer pair of designer Q50 sedans on Gilt.com
Infiniti to offer pair of designer Q50 sedans on Gilt.com originally appeared on Autoblog on Fri, 06 Sep 2013 14:30:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
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