Countdown Frankfurt: First ever Infiniti Q30 active compact opens its doors before world premiere

  • Q30 – the first global Infiniti compact
  • Q30 interior design echoes daring expression of exterior
  • World premiere on September 15 at Frankfurt IAA

Hong Kong – 09.01.2015 – The world premiere of the first ever Infiniti Q30 premium active compact is scheduled at this year’s International Motor Show at Frankfurt.

The uniquely expressive exterior of the new Q30 creates a visual dynamism for the newest premium compact in the segment. In similar fashion, the interior of the Q30 takes the expressive forms and curves and turns them into an individuality that embraces the driver and passengers.

Infiniti interior designers have selected highest quality materials and processes to create a premium modern ambiance. One tactile detail is the Dinamica suede-like material from Italy. Used increasingly in the high-fashion industry, it now lines the roof and support pillars of the Q30 cabin.

Driver and passenger seating have been constructed for enhanced comfort and support with an elevated hip-point, aiding the in-control sense that combines well with Q30’s sharp dynamics on city streets or country roads.

“The Q30’s sculpted exterior and asymmetric cabin design are unmistakably Infiniti,” said Roland Krueger, president of Infiniti. “With the Q30, we are entering a new segment for Infiniti and broadening the offer to our customers. This vehicle is a vital part of our strategy to be a top tier global manufacturer of premium cars.”

The Infiniti Q30 will be officially unveiled at Infiniti’s press conference in Frankfurt at 5 a.m. ET (10:15 a.m. local Central European Time) on September 15.

Infiniti creates guest-centered virtual reality experience at 2015 Pebble Beach automotive week

  • Infiniti Partners with TEN: The Enthusiast Network to enhance the Infiniti Pavilion Experience, highlighting technology, design and performance
  • Immersive virtual driving experiences showcase Infiniti technology, plus the Infiniti Q60 and QX30 Concept vehicles
  • Infiniti Pavilion features the entire lineup of Infiniti luxury vehicles including the Infiniti Red Bull Racing show car

Pebble Beach, Calif. – Infiniti is partnering with TEN: The Enthusiast Network during the 2015 Pebble Beach automotive week to bring to life a collective, high-technology experience showcasing the brand’s evolving design and performance.

Through a new virtual reality experience, Infiniti is giving driving enthusiasts the opportunity to not just see, but actually feel what it’s like to take the wheel of two of its newest and most exciting concept cars. The “Dream Road” at the Infiniti Pavilion at Pebble Beach Concours Plaza transports guests to the driver’s seat of the Q60 Concept, which was revealed earlier this year at the Detroit Auto show. The exhibit lets guests virtually experience the performance of the next generation coupe on some of the world’s most exhilarating drives, including Italy’s Stelvio Pass and the stunning Atlantic Ocean road in Norway. Infiniti teamed with CXC Simulations and professional drivers to replicate the real-world physics of every bump, acceleration and turn of drive. The custom simulator recreates G-forces and tilt, providing a fully-immersive VR experience.

In a second virtual reality experience launching at Pebble Beach Concours d’Elegance, Infiniti executive design director Alfonso Albaisa will take guests on a guided tour of the breathtaking design of the QX30 Concept in “From Pencil to Metal.” Beginning with the very first pencil sketches drawn in thin air, viewers will experience the QX30 Concept design story unfold around them in three-dimensional space – moving to CAD files, clay modeling and, lastly, the final model. The experiences were created by Infiniti’s creative agency of record CP+B and media agency of record OMD.

Guests visiting the Infiniti Pavilion will receive a complimentary special edition headset inspired by Google Cardboard so they can download the free Infiniti Driver’s Seat VR mobile app and relive the full experiences at home. In addition, both “From Pencil to Metal” and “Dream Road” short films will become centerpieces of the first-ever YouTube 360 automotive advertising campaign — an industry first. The campaign launches August 15, 2015.

“The Pebble Beach Concours is the perfect stage for Infiniti and TEN to showcase the best in automotive style and technology,” said Allyson Witherspoon, director of marketing communications for Infiniti. “This innovative partnership invites the automotive enthusiast at Pebble Beach to transport themselves virtually and in real life with unique Infiniti experiences and celebrate with us the latest vehicles in the Infiniti lineup.”

As part of Infiniti’s integration with TEN, Motor Trend will curate a ride-and-drive experience with eight luxury Infiniti vehicles including the Q50 sport sedan, Q60S Convertible and the QX80 Limited. Test-drives will take place Thursday, Aug. 13 through Saturday, Aug. 15 starting at the Infiniti Pavilion and throughout the Monterey Pines and iconic 17-Mile Drive.

Also at the Infiniti Pavilion are Food & Wine Moments, featuring a selection of local artisan cheeses and wines for guests to enjoy. The refreshing Food & Wine Moments take place Friday through Sunday from 2 to 4 p.m.

On Saturday evening, Aug. 15, beginning at 6 p.m., Motor Trend and Infiniti will host a private party featuring internationally-acclaimed musical guest Vintage Trouble.

The Infiniti Pavilion is located at the Pebble Beach Concours Plaza on the corner of Forest Lake Road and Stevenson Drive in Pebble Beach and will be open to guests during the following times:

  • Thursday, Aug. 13, Noon to 6 p.m.
  • Friday, Aug. 14, 9 a.m. to 6 p.m.
  • Saturday, Aug. 15, 9 a.m. to 4 p.m.
  • Sunday, Aug. 16, 8 a.m. to 6 p.m.

Infiniti will also have a large activation at The Quail, A Motorsports Gathering. As a Platinum Sponsor of this exclusive event, Infiniti will once again host one of the most intimate and celebrated events during Pebble Beach Automotive Week. Guests will have the opportunity to explore the Q60 Concept and the exceptional Infiniti Red Bull Racing Show Car up-close while interacting with the Infiniti technology experience. New this year, guests will be able to enjoy hand-crafted Smitten Ice Cream compliments of Infiniti. This year’s enhanced event will take place on the Practice Range of Quail Lodge & Golf Club.  Infiniti is the Official and Exclusive Shuttle of The Quail, providing eight QX80 vehicles and shuttle service solely for Quail Lodge and Golf Club guests and VIPs.

2016 Infiniti Q70 Premium Select Edition debuts at Pebble Beach Concours d’Elegance

PEBBLE BEACH, Calif. – 08.13.2015 – Infiniti today announced that the new 2016 Infiniti Q70 Premium Select Edition will be on display this week in the Infiniti Pavilion at the Pebble Beach Concours d’Elegance. The specially equipped Q70 premium sedan will be available at Infiniti retailers nationwide beginning in November.

“Following the introduction last year of the new Infiniti Q70 long-wheelbase model, we are continuing to expand our flagship Q70 sedan’s portfolio of offerings,” said Randy Parker, vice president, Infiniti Americas. “The new Premium Select Edition package gives the Q70 an extra touch of premium elegance that is right at home here at Pebble Beach – or in any neighborhood or driveway across the country.”

The Q70 Premium Select Edition’s exterior offers dark chrome trim, a darkened lower rear bumper, a rear decklid spoiler and unique design and color 20-inch aluminum-alloy wheels with 245/40R20 all-season performance tires.

The interior of the Q70 Premium Select Edition is highlighted by unique Graphite or Stone semi-aniline leather seating, suede-like headliner, aluminum interior trim, illuminated kickplates and floor mats with contrasting piping.

The Premium Select Edition is offered on standard wheelbase Q70 3.7, Q70 3.7 AWD, Q70 5.6 and Q70 5.6 AWD models (non-Hybrid).